Blog

Marketing without Spreadsheets

Role of excel spreadsheets in marketing world : Need to take a long, hard look at the tool to bring improvements in real-time data analysis, market mix modeling , visualization and reporting! Spreadsheets, since it’s advent, have been a popular...
Read More

What Technology Stacks help you succeed in B2B (Business to Business) marketing?

In an informal meeting with around 10+ B2B marketers, in a recent industry road-show, I asked my fellow CMOs’ – What’s their number one objective of their digital marketing efforts?And not surprisingly, most replied –  delivering...
Read More

How to find unique visitor (user) actions for your website (and why it is important to do so?)

Many of us who have worked in e-Commerce or any business related to websites/app, we want to know how visitors have traversed pages (page path flow), what are their interest areas (page sections), what links they click etc. Since Google and Omniture provide...
Read More

What is a Business dashboard and why it is useful for organizations to implement one?

A business dashboard is an information management platform that is used to track KPIs (Key Performance Indicators), business metrics, and other key data points relevant to an organization, business unit, or support function(s). Through the use of data...
Read More

Growing Business Blog Series 3: How ‘Facebook Open Graph’ impacts your business?

What is Facebook Open Graph? The Open Graph Protocol enables you to integrate your Web pages into the social graph. It is currently designed for Web pages representing profiles of real-world things – things like movies, sports teams, celebrities, and...
Read More

Growing Business Blog Series 2: Facebook Ads Vs Google AdWords – Which one makes sense for growing businesses?

Facebook Ads vs Google AdWords : Who wins? Context The article is written by Mr. Rajeev Kumar, Founder at finacast.com and Wednik.com. Rajeev had reached out to marketEnomics to objectively understand effectiveness of PPC on various channels on pre-set...
Read More

Growing Business Series 1: How to utilize Facebook Timeline for branding and lead generation

Almost every business now a days rely heavily on Facebook for lead generation and branding. If you, as a Facebook page owner (or your marketing agency), had relied in past on custom apps as landing pages to get more likes, had motivated users to fill...
Read More